Brand Voice & Tone Builder

I need help creating comprehensive brand voice and tone guidelines for my company. These guidelines will serve as a foundation for consistent communication across all channels and content types. BRAND CONTEXT: - Brand name: [YOUR BRAND NAME] - Industry/sector: [YOUR INDUSTRY] - Products/services: [YOUR OFFERINGS] - Target audience: [PRIMARY AUDIENCE - DEMOGRAPHICS, PSYCHOGRAPHICS] - Brand purpose: [WHY YOUR BRAND EXISTS] - Brand values: [CORE VALUES] - Brand personality: [HOW YOU'D DESCRIBE YOUR BRAND AS A PERSON] - Competitors: [MAIN COMPETITORS] - Current voice (if any): [CURRENT COMMUNICATION STYLE] - Desired perception: [HOW YOU WANT TO BE PERCEIVED] - Communication channels: [WHERE YOU COMMUNICATE] VOICE POSITIONING PREFERENCES: - Formality level: [FORMAL TO CASUAL] - Technical complexity: [TECHNICAL TO SIMPLE] - Emotional approach: [EMOTIONAL TO RATIONAL] - Humor level: [PLAYFUL TO SERIOUS] - Authority stance: [AUTHORITATIVE TO COLLABORATIVE] Please develop comprehensive brand voice and tone guidelines including: 1. Voice Foundation * Core voice attributes (3-5) with detailed descriptions * Strategic rationale behind our voice choices * Voice differentiation from competitors * Brand personality-driven voice profile * Voice consistency principles 2. Tone Spectrum * Situation-appropriate tone variations * Channel-specific tone adaptations * Audience-based tone considerations * Emotional context adjustments * Tone boundaries (how far is too far) 3. Language Framework * Vocabulary guidelines (words to use/avoid) * Sentence structure and rhythm patterns * Point of view and pronoun strategy * Grammar and punctuation preferences * Reading level targeting * Technical terminology approach 4. Practical Applications * Before/after examples showing voice transformation * Channel-specific examples (social, email, website, etc.) * Message-type examples (promotional, educational, support) * Specific scenarios with appropriate responses * Voice application checklist 5. Implementation Guide * Team consistency strategies * Quality assurance process * Special situation adaptations * Voice evolution considerations * Training recommendations Please make these guidelines specific, practical, and authentic to my brand. I want a voice that builds recognition, connects with our audience, and differentiates us while remaining adaptable for different communication needs.