The Prompt Library
MarketingFunnels

Upsell & Downsell Offer Generator

Generate relevant upsell and downsell offers to boost average order value.

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Prompt:

Create strategic upsell and downsell offers for my business. I sell [YOUR PRODUCT/SERVICE] to [YOUR TARGET AUDIENCE]. BUSINESS DETAILS: - Main product/service: [DESCRIBE YOUR MAIN OFFERING] - Current price point: [CURRENT PRICE OR PRICE RANGE] - Target audience: [DETAILED AUDIENCE DESCRIPTION] - Primary customer pain points: [LIST 3-5 SPECIFIC PAIN POINTS] - Customer goals/desired outcomes: [LIST 3-5 SPECIFIC GOALS] - Unique selling proposition: [WHAT MAKES YOUR OFFERING UNIQUE] - Sales platform/cart system: [YOUR SELLING PLATFORM/SYSTEM] - Current conversion rate (if known): [PERCENTAGE] - Average order value (if known): [AMOUNT] Please develop a comprehensive offer strategy with these components: 1. UPSELL OFFERS (POST-PURCHASE) * 5-7 strategic upsell offers to present after the main purchase * For each upsell, include: - Compelling offer name - Detailed description of what's included - Clear value proposition - Optimal price point (with pricing psychology rationale) - Presentation timing - Specific messaging approach - Expected conversion rate range - Implementation considerations 2. ORDER BUMPS (AT CHECKOUT) * 4-5 low-friction add-ons to offer during checkout * For each order bump, include: - Brief, attention-grabbing name - Concise description (under 50 words) - One-sentence value proposition - Optimal price point (typically 5-20% of main offer) - Why it complementarily enhances the main purchase - Checkbox copy recommendation - Expected take rate range 3. DOWNSELL OFFERS (AFTER DECLINE) * 4-5 alternative offers for when prospects decline the main offer * For each downsell, include: - Compelling offer name - Detailed description of what's included - How it differs from the main offer while still providing value - Clear value proposition - Optimal price point (typically 40-60% of main offer) - Messaging approach that respects the initial decline - Path back to main offer - Expected conversion rate range 4. CROSS-SELL OPPORTUNITIES * 3-4 related products/services to offer post-purchase * For each cross-sell, include: - Offer name and description - Logical connection to initial purchase - Optimal price point - Timing recommendation (immediate vs. delayed) - Expected conversion rate range 5. IMPLEMENTATION STRATEGY * Offer sequencing recommendations * A/B testing approach for each offer type * Key metrics to track for success measurement * Customer experience considerations * Messaging templates for each offer type * Technical implementation guidance for your platform * Timeline for staged rollout and testing Ensure all recommendations are: - Specifically tailored to my business model and audience - Designed to provide genuine value (not just increase revenue) - Priced according to proven psychological price points - Practically implementable on my sales platform - Optimized for both conversion and customer satisfaction

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