Create strategic upsell and downsell offers for my business. I sell [YOUR PRODUCT/SERVICE] to [YOUR TARGET AUDIENCE].
BUSINESS DETAILS:
- Main product/service: [DESCRIBE YOUR MAIN OFFERING]
- Current price point: [CURRENT PRICE OR PRICE RANGE]
- Target audience: [DETAILED AUDIENCE DESCRIPTION]
- Primary customer pain points: [LIST 3-5 SPECIFIC PAIN POINTS]
- Customer goals/desired outcomes: [LIST 3-5 SPECIFIC GOALS]
- Unique selling proposition: [WHAT MAKES YOUR OFFERING UNIQUE]
- Sales platform/cart system: [YOUR SELLING PLATFORM/SYSTEM]
- Current conversion rate (if known): [PERCENTAGE]
- Average order value (if known): [AMOUNT]
Please develop a comprehensive offer strategy with these components:
1. UPSELL OFFERS (POST-PURCHASE)
* 5-7 strategic upsell offers to present after the main purchase
* For each upsell, include:
- Compelling offer name
- Detailed description of what's included
- Clear value proposition
- Optimal price point (with pricing psychology rationale)
- Presentation timing
- Specific messaging approach
- Expected conversion rate range
- Implementation considerations
2. ORDER BUMPS (AT CHECKOUT)
* 4-5 low-friction add-ons to offer during checkout
* For each order bump, include:
- Brief, attention-grabbing name
- Concise description (under 50 words)
- One-sentence value proposition
- Optimal price point (typically 5-20% of main offer)
- Why it complementarily enhances the main purchase
- Checkbox copy recommendation
- Expected take rate range
3. DOWNSELL OFFERS (AFTER DECLINE)
* 4-5 alternative offers for when prospects decline the main offer
* For each downsell, include:
- Compelling offer name
- Detailed description of what's included
- How it differs from the main offer while still providing value
- Clear value proposition
- Optimal price point (typically 40-60% of main offer)
- Messaging approach that respects the initial decline
- Path back to main offer
- Expected conversion rate range
4. CROSS-SELL OPPORTUNITIES
* 3-4 related products/services to offer post-purchase
* For each cross-sell, include:
- Offer name and description
- Logical connection to initial purchase
- Optimal price point
- Timing recommendation (immediate vs. delayed)
- Expected conversion rate range
5. IMPLEMENTATION STRATEGY
* Offer sequencing recommendations
* A/B testing approach for each offer type
* Key metrics to track for success measurement
* Customer experience considerations
* Messaging templates for each offer type
* Technical implementation guidance for your platform
* Timeline for staged rollout and testing
Ensure all recommendations are:
- Specifically tailored to my business model and audience
- Designed to provide genuine value (not just increase revenue)
- Priced according to proven psychological price points
- Practically implementable on my sales platform
- Optimized for both conversion and customer satisfaction