Build a Social Media Brand Voice Guide

Create a comprehensive social media brand voice guide for [YOUR BRAND/COMPANY NAME]. BRAND CONTEXT: - Industry/category: [YOUR INDUSTRY] - Products/services: [WHAT YOU OFFER] - Target audience: [PRIMARY AUDIENCE DESCRIPTION] - Core values: [YOUR KEY BRAND VALUES] - Brand mission: [YOUR PURPOSE/MISSION] - Key differentiators: [WHAT MAKES YOU UNIQUE] - Platforms used: [LIST YOUR SOCIAL PLATFORMS] Please develop a complete social media brand voice guide with the following sections: 1. BRAND PERSONALITY BLUEPRINT * Define 3-5 primary personality traits with detailed explanations * Create a "brand as a person" profile (who would your brand be in real life?) * Position your brand on key communication spectrums (formal vs. casual, technical vs. simple, etc.) * Identify aspirational brand voices you admire aspects of 2. VOICE FOUNDATION * Establish 3-4 distinctive voice characteristics that remain consistent * Define each voice attribute clearly with specific examples * Explain what your voice IS and what it IS NOT (boundaries) * Describe how your voice differs from competitors 3. TONE FRAMEWORK * Define your default/neutral tone * Create acceptable tone variations for different contexts: - Promotional/sales communications - Educational/informational content - Customer service interactions - Community engagement - Crisis or sensitive situations * Provide examples showing tone flexibility while maintaining voice consistency 4. LANGUAGE GUIDELINES * Develop word bank (preferred terminology and expressions) * Establish writing style standards (sentence structure, length, complexity) * Define formatting preferences (capitalization, punctuation, emojis, hashtags) * List specific words/phrases to use regularly * List specific words/phrases to avoid entirely 5. PLATFORM-SPECIFIC ADAPTATIONS * Detail how your voice adapts to each platform's unique environment: - [Platform 1] voice approach - [Platform 2] voice approach - [Platform 3] voice approach - [Platform 4] voice approach * Provide examples showing platform adaptation while maintaining core identity 6. CONTENT APPLICATIONS * Show how your voice applies to different content types: - Educational/how-to content - Promotional/product-focused content - Community/culture content - Customer service responses - Crisis communications 7. PRACTICAL EXAMPLES * Provide 3 "before and after" examples for each platform showing: - Off-brand version (before) - On-brand version (after) - Explanation of why the revision better reflects your brand voice 8. IMPLEMENTATION TOOLS * Create a pre-publication checklist for content creators * Develop review questions for assessing voice alignment * Establish measurement criteria for voice consistency * Outline training approach for team adoption Format this guide to be practical, actionable, and easy to reference for your content creation team. Include clear examples throughout and organize information for both quick scanning and in-depth understanding.